Currently viewing the tag: "branding"
What’s the difference between a blog and a website? And if I have a website do I really need a blog? First of all, a blog is a website. However, there is a vast difference. A website is static, meaning it rarely ever changes. You may see minor changes here and there but that’s like [...]
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The Pepsi Challenge Read Montague, a neuroscientist at Baylor College of Medicine in Texas, devised a fascinating experiment that nails the importance of branding. It originated from TV commercials, known as the Pepsi Challenge, in the 1970s and 80s where individuals indicated they preferred Pepsi over Coke in taste tests. Pepsi was pitted against Coke [...]
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Building a brand for your self is about establishing yourself in a way that people think of you when they need the service you provide–mortgages. Branding is about making your self stand out from the rest. It is also about making you look like an expert. One way to create a brand for your self [...]
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