Currently viewing the tag: "Brand Building"
Having a mortgage blog is important in today’s quickly changing ways we market ourselves. People’s mindset of how they do business is rapidly shifting from how they receive marketing information. They are getting tired of the “Do business with me because I am marketing to you” message and shifting more to an “I want to [...]
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Mortgage blogging is a great weapon to put in your marketing arsenal to create a loyal following. It costs almost nothing and yet it has powerful reaches. Used properly, it can lead to some great benefits. All it takes is some seeding and watering then you can reap the rewards.
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The Pepsi Challenge Read Montague, a neuroscientist at Baylor College of Medicine in Texas, devised a fascinating experiment that nails the importance of branding. It originated from TV commercials, known as the Pepsi Challenge, in the 1970s and 80s where individuals indicated they preferred Pepsi over Coke in taste tests. Pepsi was pitted against Coke [...]
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Building a brand for your self is about establishing yourself in a way that people think of you when they need the service you provide–mortgages. Branding is about making your self stand out from the rest. It is also about making you look like an expert. One way to create a brand for your self [...]
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