There is a big difference between content marketing and other marketing you receive.  The other marketing is what I consider spam marketing.  It’s the garbage you get in the mail or see in the newspaper or TV.

Good marketing today makes people stop, read and behave differently than the spam advertising spam that companies try and ram down our throats.  

According to Custom Publishing Council, 80% of business decision makers prefer to get company information in a series of articles versus an advertisement.  70% say content marketing makes them feel closer to the sponsoring company, while 60% say that content marketing helps them make better informative decisions.

Content marketing is far from advertising spam.  Content marketing is being used more and more by companies.  The ones using ot now will have a big advantage over the ones who get into the game later.  They will have built up a database of consumers that will be loyal to them.

It’s not enough to provide any content though. It has to be informative, educational or entertaining.  You’ll have people coming back, subscribing to your content opting in for your information if you are able to deliver any of the three kinds of content described above.  In addition, you also have a chance for your content to go viral by having them forwarding it to others through email, twitter, digg, facebook or other social media.