Video Marketing is on the rise and video demand is only going to increase.  The only question that remains is whether you as a loan officer will begin using videos as part of your marketing efforts.  Now,  I’m not speaking about creating videos where you’re in front of the camera.  Not at all. In fact, those types of videos can be downright dry! 

I’m referring to visual style videos. You can see an example of a loan officer marketing video here.  The reason I prefer visual videos as opposed to the old fashioned way of talking into the camera is because visual videos are more appealing to the senses.  They are able to grab and hold the average person’s attention significantly more than traditional videos.

Here are two numbers that you should be aware of:

6 & 57

The first number is the number of MINUTES someone spends on a site with video.  The second number is the number of SECONDS someone spends on a site without video.

Why should loan officers use video marketing?

Have you ever encountered a first time home buyers that is educated and knowledgeable on the home buying process? Probably not.   So what if you could get to them first and educate them in a visually appealing way?  Or what if they had a choice to read some boring text on the web  or watch an entertaining video with the same content but in a much more engaging way? Do you think they would be grateful and possibly reciprocate by giving you their business?  What if you could provide videos to them on:

1.  5 Factors That Influence Rate

2.  Insider Secrets To Credit Scoring

3.  How To Choose A Neighborhood

4.  The Home Buying Process

5.  USDA Loans

6.  and many more

Here are some powerful  ways to use videos marketing to engage your prospects and clients:

1.       Create a lead generation page using videos as a lead magnet.

2.       Email a link to prospects as an educational tool.

3.       Send it to your database to announce your library of home buying content and ask them to forward it to people they know who may be looking.

4.       Post it on your blog or website.

5.       Create a You Tube channel of home buying videos and have them optimized for the web.

6.       Create a Craigslist ad and send them to your video content or lead capture page.

So what goes in to create a visual video such as the example you saw above?  Well, it takes a lot of planning, script writing, image selection, creative design, production, recording, music selection and editing. One video from inception to end can easily take a day’s worth of time.

Well, what if you had access to a gallery of videos that you could use in your marketing arsenal to be able to fully engage your prospects and clients all at your fingertips and not have to worry about producing them all from scratch?

You can do just that through the Loan Officer Marketing Video gallery. You can get started by downloading your own loan officer marketing video as shown in the example all for free. Use it as you wish. No catches – no gimmicks. Just go to Loan officer Marketing Videos to Download Your FREE Video.