There is a powerful emerging mortgage marketing tool and very few loan officers know anything about it.  Getting in while there’s almost no competition will give you a quantum leap over your competition and pay big dividends down the road.  The mortgage marketing tool I’m speaking about is called Mortgage Blogging.  Mortgage blogging is a powerful innovative self promotion.

Joe Pulizzi, author of Get Content Get Customers says: “Your buyers are now increasingly knowledgeable about what they want to buy… They want to make up their own minds based on their own information-gathering. Therefore, buyers need content that makes them smarter and more knowledgeable.”

Mortgage blogging is a mortgage marketing tool that provides that valuable content that consumers are looking for, especially for first time homebuyers.

Here are 3 reasons why you should be blogging for mortgages:

1.  Builds Authority & Credibility: Delivering content is a much more successful way to market your products and services to customers. It also helps to establish you as an authority in your field and increase your conversion rates.  Having an established blog is like having written a book.  It creates the same perception of being credible and authoritative among your audience.  You’re viewed as an expert because you’ve delivered valuable content and educational material.  Your mortgage blog is able to be seen by clients, potential clients, referral partners and referral partners you are seeking to do business with.

2.  Search Engine Marketing: One of the biggest benefits in mortgage blogging is the ability to boost your search engine rankings.  Search engines prefer dynamic content (blogs) versus static content (websites) because they are fresh and always being updated. Therefore, there’s a much greater chance of being ranked higher in the search engines.  You can use this to your advantage by posting articles on mortgage related keywords.

3.  Low Cost: You can’t beat a marketing tool that costs very little to run.  You don’t have to spend hundreds or thousands of dollars like you do in direct mail, radio, TV and newspaper.  All you need is a blogging platform, hosting site, domain name and the time and ability to write.