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There are hundreds of tips and techniques for driving traffic to your website. Using SEO, employing retargeting to encourage users to return to your site, and using aggressive marketing strategies to get your name out there are all useful tools to increase your site views, but there’s a growing segment of the internet population who [...]
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Blogging about your mortgage service on a consistent basis will help improve your overall web presence. Mortgage blogging will help increase your exposure to your community and expand your sphere of audience. Thinking about what to write about can be challenging. It can be pretty intimidating and stressful having to come up with mortgage blogging [...]
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Google created an ad that appeared during the superbowl. The ad was called The ‘Parisian Love’. The whole premise of the ad was to show you what Google was all about. The ad had a captivating effect on us and began to go viral. Who would have thought an ad that cost almost nothing to [...]
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A great way of promoting your blog is through a Facebook fan page. By having your blog feed into your FB fan page, you allow people more likely to become fans of yours as well as interact with you.
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There is a big difference between content marketing and other marketing you receive. The other marketing is what I consider spam marketing. It’s the garbage you get in the mail or see in the newspaper or TV. Good marketing today makes people stop, read and behave differently than the spam advertising spam that companies try [...]
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Growing your database and audience this year and beyond will be a key to your success in the mortgage industry. There are multiple ways to do this and one of the easiest and best ways to do this is through your Facebook (FB) fan page.
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Remember the old saying “Give and you shall receive?” Well, to get more clients, you need to give them something first. That something is information, education, it’s content. It’s about giving them power. The power comes from the knowledge they gain with your content. When people feel empowered, they feel good about themselves. If you [...]
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Blogging and social media is a growing trend that will only get bigger. Most businesses have yet to realize this and are not embracing this opportunity. History tells us that people are slow to adapt to change. The ones that are pioneers are the ones that are most successful.
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Having a mortgage blog is important in today’s quickly changing ways we market ourselves. People’s mindset of how they do business is rapidly shifting from how they receive marketing information. They are getting tired of the “Do business with me because I am marketing to you” message and shifting more to an “I want to [...]
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When writing SEO blog posts, you want to first research your keywords and their popularity among what people are typing in on the search engines. Doing keyword searches to determine search popularity can be divided into two distinctive groups – short tail and long tail keyword searches. In other words, short tail keyword searches are [...]
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