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When writing SEO blog posts, you want to first research your keywords and their popularity among what people are typing in on the search engines. Doing keyword searches to determine search popularity can be divided into two distinctive groups – short tail and long tail keyword searches.  In other words, short tail keyword searches are [...]

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There’s a lot of information on SEO being written and it can all be very overwhelming.  Below are some helpful tips to get you started to a well-optimized blog.  If you follow these steps, it’s hard to go wrong. 

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Mortgage blogs are a great way to express yourself to potential clients and the media.  What better way is there to express your knowledge, opinions and personality than through mortgage blogging?  As a mortgage blogger, you have an advantage over the media.  Think about it, you can say anything you want and not worry about [...]

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Here are 8 tips to help with your mortgage blog writing. 1. Headlines Should Be Attention Grabbing – Your headline should convey the message without having to read any more. 2. Use Keywords in Title Post and Body – Keywords should be placed in the title and blog post for search engines to find it. [...]

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Coming up with topics of what to write about on your mortgage blog can sometimes be difficult.  Here are some ideas to help get you thinking: Write posts on home buying tips Mortgage news Real estate news Individual steps of the home buying process Success stories of loans you handled Lateral content Your particular niche [...]

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I was asked a very good question at the end of my webinar “Unleash The Power of Mortgage Blogging” about writing article posts.  I thought it was a very good question and an important one.  It therefore inspired me to write this post.  I’ll tell you what the question was in a moment.

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Mortgage blogging is a great weapon to put in your marketing arsenal to create a loyal following.  It costs almost nothing and yet it has powerful reaches.  Used properly, it can lead to some great benefits.  All it takes is some seeding and watering then you can reap the rewards.

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What is an RSS feed and how can you use it for marketing on your mortgage blog?  RSS stands for Really Simple Syndication.  By clicking on the RSS feed, you are able to subscribe to a publisher’s blog posts as they become published.   This allows someone to keep up with your blog content without having [...]

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Have you ever gone to a website or a blog to find information and all you see is old and outdated stuff. What does it make you think? It leaves you wondering if the business is still open. Or have you ever landed on a blog and all you see is pages of copy—copy you [...]

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In order to have continued success over a long period of time you need to be able to differentiate yourself from the competition. Differentiating yourself is a key way of attracting and retaining potential clients.

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