Blogging about your mortgage service on a consistent basis will help improve your overall web presence. Mortgage blogging will help increase your exposure to your community and expand your sphere of audience.
Thinking about what to write about can be challenging. It can be pretty intimidating and stressful having to come up with mortgage blogging ideas.
So here are some tips and tools to help you get started on writing topics for your blog:
1. Keyword Tool
Using a keyword tool to help you identify phrases and keywords that your audience is searching for is a great way to help identify some topics. Google adword keyword tool is one free program that Google provides to help you. There are others keyword search tools out there that are more advanced that are fee based.
2. How To’s and Sequential Steps:
How to’s and numbered steps are a very easy way to create content. People are always looking for ways to educate and learn how to do things, especially when it comes to home buying. How to or sequential step articles on topics such as “10 steps to home buying”, “how to improve your credit score” and “5 things to getting your home ready for sale” are example topics.
3. Answering the most common questions:
Taking some common questions and turning them into an article post.
4. Special clients story:
If there is a special circumstance of a client you helped, you can describe how and what you did. You can describe what was so unique and how you overcame any challenges.
5. Community News:
You don’t always have to write about mortgage related articles. You can write about your community. Are there events taking place, special stories that happened? By writing about your community, you’ll come up in the search engines when people are searching for certain stories about your community.
Be sure to sign up for my (1)”Mortgage Blogging Blueprint” (2) my upcoming webinar on “Unleash The Power of Mortgage Blogging” under the “Blog Webinar” tab and (3) my priority waiting list for my done-for-you mortgage blog membership reopening.
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May 25th, 2010 at 11:47 am
Hi Mark:
Freeborn Financial is a Financial Planning organization that specializes in Mortgage Insurance, individual and group saving plans, group insurance plans and estate and tax planning services. I like what you are doing in the mortgage area and intend on trying do the same in the mortgage insurance area. I am pleased that you are following me on Twitter and look forward to communicating with you in the future. Good luck with your project.
Roy Freeborn
June 7th, 2010 at 11:41 pm
Nice post. These tips are useful for people like us who are in the business of services mortgage.
Blogging makes your site more visible in Google. Instead of buying Google ads, you can make your website more visible through blogging, and by using effective keywords in writing it.
With this in mind, a small mortgage service company can compete against bigger ones. It would also make it easier for home buyers and those looking for mortgage brokers in Alberta to find reputable mortgage companies. They will have lots of options to choose from.